Clik here to view.
NPS® Opinion Mining Market Intelligence from unstructured Voice of Customer
Here is a copy of our latest press release. Amplified Analytics launches NPS® capabilities for unstructured Voice of Customer content analysis. The leading provider of Market Intelligence extracted...
View ArticleClik here to view.
Customer Satisfaction with Windows smart phones rise by 18%
Here is the Q2 2012 update. These links – Q1 2012 and 2011 – will take you to the previous reports. This edition includes 353 smart phone models and the aggregation of 104,691 unsolicited customer...
View ArticleClik here to view.
The Essence of Brand and Customer Experience
A few months ago, I asked a speaker, who represented herself as a ”marketing guru,” for an example of an excellent brand because she spoke about brand equity and brand reputation management. I could...
View ArticleClik here to view.
Customer Engagement and Experience Influence Consumer Selections
This is our third annual analysis of customer perceptions of smartphones. This report is produced entirely by means of Social Media research. Customers became even more active in 2012, sharing their...
View ArticleClik here to view.
Size does not always matter
It is interesting that most conversations about Social Media Monitoring start with a size, breadth and velocity of data and rarely address desired outcomes for this investment. Regardless of what, or...
View ArticleClik here to view.
Customer Satisfaction Is A Relative Term
Customer perceptions of products and services, or companies and brands, are measured using different scales and methodologies. Regardless of any ambiguity of definitions and sophistication of...
View ArticleClik here to view.
Social Consumer challenge to Traditional Brand Management
As most marketers are well aware, when consumers have trust in a brand the products associated with this brand are capable of delivering higher margins than the competition and sustaining adverse...
View ArticleClik here to view.
WoM Marketing-Does it Really Work?
New research shows early signs of Nokia Lumia 928′s breakaway success. While it’s Social Net Promoter Score® is 12% below Lumia 920, it’s Social Engagement Rate is 264% higher. We measure Social...
View ArticleClik here to view.
Ode to Customer Feedback from Social Media
There are 5 reasons why Voice of Social Customer is more valuable than traditional Customer Feedback programs: 1. Social Media Voice of Customer is unsolicited – the customers share their...
View ArticleClik here to view.
A Product is Only a Part of Customer Experience
It is only a matter of time and success rate, before competition will re-engineer the functionality of your new product or service and bring to the market a newer, shinier, and more affordable...
View Article
